Ken's Cards & Collectibles
DESIGN
Logo, Branding
TYPE
Client Work
DELIVERABLES
Brand logo, Brand guidelines
THE CLIENT
Ken's Cards & Collectibles, located in Berlin, CT, sells a large selection of: Baseball, Football, Basketball, and Hockey cards, Sports Memorabilia, Autographs, Pro Wrestling Merch, Custom Framed Pieces, Vintage Items, Star Wars, Celebrity Merch and Storage Supplies.
LOGO & BRANDING
The new main logo for Ken’s Cards & Collectibles incorporates the full business title, a visual representation of the main focus of the business, and additional details to emphasize a sporty, exciting experience. The main piece of the business title, “Ken’s”, is the largest part, so viewers instantly process the business name. A sans-serif, sporty font adds character while looking modern, and an overall slanted look along with burst marks brings an energetic feel. Player silhouettes establish some of the more popular sports that the business deals with. A multiple number of simple but unique elements allows for several arrangements of the logo, each important for various uses.
As seen as a part of the main logo, the “player cards” icons can be used as an extension of the brand. They apply to the business’ main focus, being collectible trading cards, in a simple and recognizable way.
The brand guidelines (some pages seen below) detail the meaning behind every aspect of the branding, and explain how the logos and different parts of the branding are to be utilized.
