ri brewer's guild
DESIGN
Advertisement, Print, Social Media
TYPE
Client work
DELIVERABLES
Brewery event posters, Rhode Map Challenge poster, Sticker, Coaster, Social media posts
THE Client
The Rhode Island Brewer's Guild is the official brewery association for Rhode Island, supporting and promoting RI breweries.
Working in a design team with 2 other students, the Guild needed designs for their annual Craft Beer Week. I personally developed the posters and sticker designs they chose.
Posters
The client already had a logo for Craft Beer Week, which, along with Rhode Island imagery, inspired the work we created. For the posters for all of the bars and individual breweries that were hosting events, I used this logo as a base to create an illustration extension of a person having fun surfing, a fun Rhode Island activity to match the fun aspect of the event. I kept the Rhode Map Challenge poster relatively simple, since it was text-heavy.
Across all I used a subtle background pattern including several different nautical objects to reference the state and provide a more interesting overall design. I used rectangular outlines to separate and highlight important sections of text and links.
Sticker & other deliverables
For the sticker, the client liked the simpler designs that we developed, and the rope outline adds an extra touch of Rhode Island imagery.
I didn't have a hand in the coaster designs or social media posts, but they fit in well with the posters and sticker to create a cohesive look for the event.
