the hog father
DESIGN
Logo, Social media
TYPE
University project
DELIVERABLES
Brand logo, Drink coasters, Social media post
THE CLIENT
The Hog Father is a mafia-themed barbecue pop-up restaurant
LOGO & BRANDING
The logo illustration displays a direct representation of the restaurant name and theme, featuring a pig as a mafia boss. Besides fitting in with the mafia theme, I thought a smoking cigar would also fit in nicely with the barbecue (smoking meats). The font has a western touch that fits nicely with both themes, without sacrificing legibility or feeling too dark. The logo, typography, and background all have a distressed texture overlaid to really bring home the barbecue look.
Other deliverables
The client wanted a social media post that featured a braised short rib and polenta, and providing information on an event of theirs. I decided to include an illustration as well in the same style as the logo, to give the overall post a more branded and unique look.
Drink coasters were also requested, and it was decided to feature the logo in the center, with burnt edges around the coaster to insinuate the use of grills with live fire.
